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eBay and the Brain: What Psychology Teaches Us about the Economic Downturn (and healthy behaviors): Scientific American

eBay and the Brain: What Psychology Teaches Us about the Economic Downturn: Scientific American

Most of the useful books I have read this year about understanding why we do what we do (such as Nudge: Improving Decisions About Health, Wealth, and Happiness, Influencer, Predictably Irrational: The Hidden Forces That Shape Our Decisions, Sway: The Irresistible Pull of Irrational Behavior, Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything, etc.) have been written by behavioral economists.

Here’s another interesting article by a behavioral economist that starts off talking about eBay, but ends up talking about our behaviors around food, too — specifically, that “by taking our own irrationality into account, we can improve our health and well-being.”

Good stuff — check it out.

Thu, December 18 2008 » Strategy

2 Responses

  1. Kelly Hensley December 19 2008 @ 12:28 am

    “The Moral Animal: Why We Are, the Way We Are: The New Science of Evolutionary Psychology” is a fabulous read kind of along the same lines. Very interesting!

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