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Expect great things for 2009

Great little podcast (transcript) from Scientific American about a book I mentioned briefly a few weeks ago: Predictably Irrational. Basic premise: “If people think up front that something might be distasteful, Ariely argues, the odds are high that they’ll experience it negatively, no matter how intrinsically good it is.” I know this has been so […]

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Fri, January 2 2009 » Strategy » 1 Comment