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What’s your biggest remaining challenge?

Expect great things for 2009

Great little podcast (transcript) from Scientific American about a book I mentioned briefly a few weeks ago: Predictably Irrational. Basic premise: “If people think up front that something might be distasteful, Ariely argues, the odds are high that they’ll experience it negatively, no matter how intrinsically good it is.” I know this has been so […]

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Fri, January 2 2009 » Strategy » 1 Comment

eBay and the Brain: What Psychology Teaches Us about the Economic Downturn (and healthy behaviors): Scientific American

eBay and the Brain: What Psychology Teaches Us about the Economic Downturn: Scientific American Most of the useful books I have read this year about understanding why we do what we do (such as Nudge: Improving Decisions About Health, Wealth, and Happiness, Influencer, Predictably Irrational: The Hidden Forces That Shape Our Decisions, Sway: The Irresistible […]

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Thu, December 18 2008 » Strategy » 4 Comments

I am normally a rational person, but…

Here I am, planning on working here at home today, and the only thing I can think of is that I’m locked in this house without a Diet Coke. I am normally a rational person, but when it comes to Diet Coke, there’s no rational thought involved. I know people who drink diet sodas gain […]

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Wed, August 13 2008 » Cravings » 3 Comments