What’s your biggest remaining challenge?
Great little podcast (transcript) from Scientific American about a book I mentioned briefly a few weeks ago: Predictably Irrational.
Basic premise: “If people think up front that something might be distasteful, Ariely argues, the odds are high that they’ll experience it negatively, no matter how intrinsically good it is.”
I know this has been so true for [...]
Fri, January 2 2009 » Strategy » 1 Comment
eBay and the Brain: What Psychology Teaches Us about the Economic Downturn: Scientific American
Most of the useful books I have read this year about understanding why we do what we do (such as Nudge: Improving Decisions About Health, Wealth, and Happiness, Influencer, Predictably Irrational: The Hidden Forces That Shape Our Decisions, Sway: The Irresistible Pull [...]
Thu, December 18 2008 » Strategy » 3 Comments
Here I am, planning on working here at home today, and the only thing I can think of is that I’m locked in this house without a Diet Coke.
I am normally a rational person, but when it comes to Diet Coke, there’s no rational thought involved.
I know people who drink diet sodas gain weight.
I know [...]
Wed, August 13 2008 » Cravings » 3 Comments
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